Full experience: 350x300 unit will animate for up to 15 seconds, then will roll-up to a 350x200 static image. All subsequent page views can be either a flash or static 350x200. Full experience displays on first page view only.
1. Banner loads in expanded dimension (350x300).
2. Ad resolves to default dimension (350x200).
Notes:
1. Alternate Experience
Back-up 350x200 gif/jpg will appear on every page view for users that do not meet the minimum system requirements. The advertiser's messaging must be consistent with the final flash frame. Creative must contain brand attributes.
2. Min system requirements for full experience Windows Internet Explorer 5.5+ users on high bandwidth (LAN line) with flash & javascript enabled. Alternate experience served to Firefox, Macintosh, Netscape, below IE 5.5 browsers, javascript disabled users and those who don't have flash installed or are on dial-up connection.
Dimensions: 350x300 File Size: 50k Max Animation Time: 15 seconds Flash Version: 6, 7 or 8 Max Frame Rate: 24fps
ASSET 2
Flash (swf)
Dimensions: 350x200 File Size: 40k Max Animation Time: 15 seconds Flash Version: 6, 7 or 8 Max Frame Rate: 24fps
ASSET 3
Backup image (gif/jpg)
Dimensions: 350x200 File Size: 20K Max Animation Time (gif): 15 seconds Other Notes: This is the back-up image for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
VIDEO:
Length: 30 seconds max (15 seconds max in expanded dimension).
AUDIO:
On click OR mouse-over. If on mouse-over, there MUST be a 1 second delay.The audio MUST stop when the banner is moused-off.
Length: 30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds.
CLOSE BUTTON RESTRICTIONS:
NA.
REPLAY BUTTON REQUIREMENT:
Functional "replay" button is recommended on the flash file.
FREQUENCY CAP RESTRICTIONS:
Full experience displays on first page view only.
3rd PARTY AD SERVING ALLOWED:
Yes.
APPROVED 3rd PARTY VENDORS:
AdInterax.
SUBMISSION GUIDELINES:
Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
Rich media ads must be submitted 5 business days prior to launch to enable thorough testing. Contact your Sales Representative for additional details. Creative submissions should include the following:
Advertiser name
Yahoo! Insertion Order number
Detailed trafficking instructions
Creative files
(.swf, .fla, all font files and .gif/jpg)
Alternate text (if applicable)
Linking URL
3rd party tags (if applicable)
3rd party tags must be live at the time of submission to enable thorough testing before launch. For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user's browser does not support Flash 6.0 and above.
YAHOO ADVERTISEMENT POLICY:
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
The sponsor of any advertising message appearing on the Southeast Asia Properties is clearly identified either on the ad itself or, if the ad is smaller than an 70x50 button, on the resulting first level jump page.
POLICY GUIDELINES FOR ADS THAT COLLECT PERSONAL INFORMATION:
If you wish to collect personal information within advertisements, those ad units will need to:
Clearly identify your organization.
Provide a direct link to your privacy policy, adjacent to the submit button.
Clearly identify the purpose for collecting the information.
Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".
Note: As stated above, cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
