Singapore, Malaysia, Thailand, Philippines, Indonesia, Vietnam
DIMENSIONS:
350x200 (WxH)
ASSET 1
Flash (swf)
Dimensions: 350x200 File Size: 40k Max Animation Time: 15 seconds Flash Version: 6, 7 or 8 Max Frame Rate: 24fps Other Notes: No continuous looping animation. Final frame must contain brand attributes.
ASSET 2
Backup image (gif/jpg)
Dimensions: 350x200 File Size: 20K Max Animation Time (gif): 15 seconds Other Notes: This is the back-up image for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes.
VIDEO:
Length: 30 seconds max.
AUDIO:
On click OR mouse-over. If on mouse-over, there MUST be a 1 second delay.The audio MUST stop when the banner is moused-off.
Length: 30 seconds maximum on audio served in conjunction with a video stream. Audio served independent of a video stream may be 15 or 30 seconds.
Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78 )
HTML
HTML code cannot exceed 3k.
2 images maximum, total file size of images cannot exceed 20k.
Client-side imagemaps are acceptable and must be provided by the client.
Forms tags in HTML code must use "get" in the method.
CGIs referenced in the HTML code must be active at the time of ad submission for validating/testing the ad HTML code, and able to handle the traffic load. Ads with CGIs which are not active and/or cannot handle the projected traffic will not be accepted.
Flash
Yahoo! allows Flash versions 6, 7 & 8.
Frame rate may not exceed 24 frames per second. Banners that exceed 24 frames per second will not be accepted. 18 frames per second is recommended.
If the browser does not support Flash 6.0 and above, the alternate image will be served
Loading files from cross domains is not permitted for security reasons.
The Flash 6 swf file can be published as compressed.
The use of Shared Objects is not permitted.
Accessing the user's microphone or WebCam is not permitted.
The use of Clip board is not permitted.
SUBMISSION GUIDELINES:
Ads must conform to specifications outlined herein. Elements not meeting specifications will be returned for revision, which may delay the launch date.
Standard creatives must be submitted to your designated Media Delivery Coordinator 3 business days prior to campaign launch or campaign launch may be delayed. Contact your Sales Representative for additional details. Creative submissions should include the following:
Advertiser name
Yahoo! Insertion Order number
Detailed trafficking instructions
Creative files
(.swf, .fla, all font files and .gif/jpg)
Alternate text (if applicable)
Linking URL
3rd party tags (if applicable)
3rd party tags must be live at the time of submission to enable thorough testing before launch. For Flash ads, an alternate image conforming to the designated gif/jpg specifications must be provided for use in the event that the user's browser does not support Flash 6.0 and above.
YAHOO ADVERTISEMENT POLICY:
Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialogue boxes, error messages, or the like.
Advertisements cannot resemble Yahoo! content. Advertisement must have a border.
Advertisements cannot contain graphics that simulate interactivity (i.e., drop down menus, search boxes, etc.) without that functionality actually existing. NO fake or simulated HTML interactivity.
Advertisements cannot mimic news headlines in design, tone, 3rd person sentence structure, or topic.
All advertisements will be reviewed by Yahoo! and are subject to approval by Yahoo! before placement on the site.
Cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
Yahoo! reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.
The sponsor of any advertising message appearing on the Southeast Asia Properties is clearly identified either on the ad itself or, if the ad is smaller than an 70x50 button, on the resulting first level jump page.
POLICY GUIDELINES FOR ADS THAT COLLECT PERSONAL INFORMATION:
If you wish to collect personal information within advertisements, those ad units will need to:
Clearly identify your organization.
Provide a direct link to your privacy policy, adjacent to the submit button.
Clearly identify the purpose for collecting the information.
Additional disclosure may be required, depending on the type of advertisement. Please see your advertising representative for more information on required notices. Yahoo! will also label all such ad units with "ADVERTISEMENT".
Note: As stated above, cookies may not be set on the Yahoo! network except by parties with a third party ad serving agreement.
