|
|
|
| |
Featured Case Study
 |
Nokia N95  |
The launch of Nokia N95 on Yahoo! not only created impact, it also generated a buzz within the industry. Flexibility combined with innovation proved to be an effective vehicle of Nokia in APAC.
View Case Study |
|
Case Studies
 |
| Lufthansa |
Effective combination of display and search media across Yahoo! generated awareness and successfully drove massive traffic to the Lufthansa website.
View Case Study |
|
 |
| Motorola KRZR |
Rich media placements across Yahoo! network allowed Motorola to aesthetically showcase stylish features of the new MotoKRZR phone and successfully capture audience attention.
View Case Study |
|
 |
| Sharp Aquos |
Yahoo! proves to be an effective medium to helps raise brand awareness and increase purchase intent for Sharp’s Aquos brand of flat screen TVs.
View Case Study |
|
 |
| DBS Managed Mortgage |
The DBS Managed Mortgage campaign is a classic example of how interactive online advertising can simplify complex messages for financial clients and is an effective platform to help drive final conversation.
View Case Study |
|
 |
| Tourism Australia 2006 |
Rich Media video streaming option on Yahoo! helps converge offline and online media, making a regular offline TVC more interactive and engaging.
View Case Study
|
|
|
| Tourism Australia |
Yahoo! knows that a large number of folks surf the Internet for information on travel. With this powerful knowledge, Yahoo! Singapore put together a colourful "takeover" campaign for Tourism Australia.
View Case Study
|
|
 |
| Renault Scenic USP |
Campaign to create mass awareness of the new Renault Scenic USP and highlight the "ample spaciousness" of the car interior. Yahoo! also drove traffic to the client's site, www.renault.com.sg.
View Case Study
|
|
 |
| Acuvue EzyTrial |
Acuvue had a two-fold objective-drive user registration for the EZY Trial programme and use online leads generation initiatives to penetrate the contact lens market. Watch the results of this colourful online campaign go through the roof with Yahoo! in the driver's seat.
View Case Study
|
|
 |
| Coca-Cola Singapore |
Yahoo! demonstrates how an online campaign can complement and be an integral part of a mass media campaign running on print and radio, to add to brand and campaign awareness. This online campaign for Coca-Cola leapt ahead of its print media campaign in generating awareness.
View Case Study
|
|
|
| DBS RealtyEasy |
Interactive content grabs audience attention, as Yahoo! Singapore demonstrated with its campaign for a residential property marketplace. View Case Study |
|
 |
|
Lee Hwa |
An online campaign on Yahoo! Singapore saw visits to Lee Hwa's web site surge ahead of the competition.
View Case Study
|
|
 |
|
HSBC Singapore |
This campaign on Yahoo! Singapore surpassed HSBC's challenging acquisition targets at visibly lower acquisition costs compared to offline promotions.
View Case Study
|
|
 |
|
McDonald's |
Singaporeans are really lovin' it!
"The 'I'm Lovin' It" campaign on Yahoo! illustrates how the Internet is now an indispensable part of the media mix of any major campaign."
- Jowena Liang, Senior Marketing Manager, McDonald's Singapore.
View Case Study
|
|
 |
|
Minolta Xt |
The aim here was to generate brand awareness for the DiMAGE Xt digital camera and to engage users with the Minolta brand.
View Case Study
|
|
 |
|
Canon IXUS 400 |
For the launch of the new digital camera, IXUS 400, Canon approached Yahoo! to create a buzz among consumers and drive sales for the new product. View Case Study
|
|
 |
|
Yahoo! Shiok Contest |
Sponsors received strategically placed ad units on the Shiok photo site and across Yahoo! Singapore. Integrated media hype for the contest was promoted through online media, print, press releases and PR stunts. Weekly highlights in 8 Days showcased "photos of the week" with the sponsor's (Canon) logo.
View Case Study
|
|
|
|
